Innovative research methodologies in marketing research

Exploring innovative methodologies for child-centric consumer research

Purpose – We discuss the use of creative qualitative techniques for research studies focusing on young participants and encourage the development of what we term a “child-centric” approach. We hope that by sharing our experiences we can help move forward the discussion of child-centric approaches and methods, providing a useful starting point for researchers considering conducting qualitative r...

Marketing Innovative Methodologies and Applications for Managing Customer Relationships

Management accounting research methodologies: searching for the bests

Management needs qualitative and comprehensive information for decision making. Managers are always searching for useful information in order to reach their firm's goals and strategies. The development in technology, globalization and focusing on costumers needs has changed the information that managers need to maintain their position in a competitive environment and take advantage of profitabl...

Qualitative research methodologies: ethnography.

Ethnography is the study of social interactions, behaviours, and perceptions that occur within groups, teams, organisations, and communities. Its roots canbe traced back to anthropological studies of small, rural (andoften remote) societies thatwereundertaken in the early 1900s, when researchers such as Bronislaw Malinowski and Alfred Radcliffe-Brown participated in these societies over long pe...

on the status of mixed methods research in applied linguistics

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